Fijiwater, is it just a load of hoax in an expensive bottle?

Some people may know Fiji water, those expensive rectangular bottles that sell for about $3.00.

above ground fijiwater& human

The company claims that FIJI Water is drawn from an artesian aquifer, in the island of Fiji, that lies hundreds of feet below the edges of a primitive rainforest. That distance and isolation is part of what makes FIJI Water so much purer, healthier, and richer in taste than other bottled waters. The company also claims that the water has never been touched by human.

This is from the website of Fijiwater:

“Untouched by man

Fijiwater Ad Page

“Please don’t touch the water” – it’s our number-one rule.

FIJI Water’s state-of-the-art bottling facility was designed to protect the purity of our water at every step of the production process, and as part of that strict commitment to quality, no human hands are allowed to touch it. In fact, the facility was built directly on top of the FIJI Water aquifer, where a completely sealed delivery system draws the water up from the protected chamber and places it directly into our iconic square bottles, which are made from the highest-grade terephthalate (PET) plastic resin.

To put it simply, until you unscrew the cap, FIJI Water never meets the compromised air of the 21st century nor is it touched by another human being. No other natural waters can honestly make that claim.” (emphasis is mine)

A little while ago, while browsing unrelated articles, I came across a site that has an Ad, in the article, from Fijiwater. Ironically, as you can see in the picture, the ad had a picture of Water bottle, and water that is flowing above the ground like Niagara Falls. In addition, it has a man standing in water, possibly bare feet and may even have taken a piss in it.

So, when Fijiwater claims its water is bottled directly from underground wells and it has never been touched by human hands, who are they trying to brain wash?

Is Fijiwater just a load of baloney in an expensive bottle?