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| Social media health trends |
Social media, in general, feels like a bunch of strangers
clicking LOL, HaHa, HeHe, Omg, WTF etc. However, there is a huge amount of
information floating around on the web if someone can make any sense out of it.
NetBase Solutions Inc., based in Mountain
View, California, is a Social Media Insight & Analysis company. NetBase provides services that
help understand what consumers are saying on the social web, their opinions,
passions, and behaviors and how one can use such information to improve their
business from social media.
NetBase software
reads and interprets 50,000 sentences a minute from billions of social media
sources.For example, during recent controversy involving Susan
Komen
for Cure and Planned Parenthood. Netbase’s
analysis found that two-thirds of more than 3,600 sentiments expressed online
about the incidence were negative, with people calling it "outrageous,"
and saying it did "irreparable harm" to the organization.
NetBase has created a “
Brand Passion
Index” which analyzes consumer passion for brands in various categories and
publishes the results on the NetBase blog.
In January, NetBase realeased its first Brand Passion Index
of 2012 which analyzed HEALTH conscious consumer patterns in social media. The
analysis involved emotions, opinions and behaviors expressed by online
consumers for five nutritious foods: kale, quinoa, pomegranates, acai berries
and wheatgrass. The data was analyzed using three key metrics: share
of buzz, net sentiment and passion intensity. The finding showed:
Social media users not only love eating healthy foods, but
they also love talking about it. Over 2 million soundbites contained positive
net sentiment and passion intensity for the topics.
Pomegranate was
the winner and generated 34% of the overall chatter. Pomegranate was intensely
talked about fruit by social media users for its many health benefits such as its
flavor and nutritional value to its effect on the skin.
POM, Kool-Aid, Welch and Old Orchard were the hottest
pomegranate brands discussed.
Quinoa and Acai berries had the highest Net Sentiment scores. Acai berries
were the passion winner over quinoa out by a mere one point.
Acai berries got glowing
reviews due to the abundance of its health benefits, especially antioxidants.
Quinoa carried
13.5% of the conversations with die hard followers who talked about this
wonderful tasty grain.
Trader Joe’s and Whole Foods
Market were the preferred places of social media users to buy their quinoa,
acai berries and kale.
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References
http://www.netbase.com/blog/
http://www.netbase.com/
