Thursday, February 9, 2012

Protandim and Life Vantage, what’s the buzz all about

Protandim
Recently the name Protandim has been in the news. The surge started on Feb 7, 2012 after a company,  LifeVantage Corporation announced that it will release financial results for the second quarter ended December 31, 2011, on Tuesday, February 14, 2012.

The excitement is because LifeVantage is expected to report higher revenue. In a press release on December 19, 2011, the Company provided guidance for fiscal 2012 and indicated it expects to generate revenue in a range of $95 million to $105 million, a significant increase from $38.9 million in revenue in fiscal 2011. As a result, its stock price has increased about 14% to $1.87

LifeVantage Corporation is a publicly traded (OTCBB: LFVN) dietary supplement company and was founded in 2003. The headquarter is in Salt Lake City, UT and it also has operations in San Diego, CA. Its stock trades under the symbol LFVN and it will be considered a low value or penny stock.

LifeVantage sells an antioxidant dietary supplement called PROTANDIM which is supposed to reduce aging. The company claims this antioxidant product is many times more powerful than red wine, oranges, blueberries, juices or other popular antioxidant supplements. Protandim works by increasing the body's natural antioxidant protection.

The company sells its product through network marketing, This sales method, also known as Multi Level Marketing (MLM), can boost the sales because the users are the buyers as well as the sales reps and they earn money by bringing other users in their buyers/sales network. A few other companies that use MLM are  AmWay, HerbaLife, Usana and NuSkin.

LifeVantage sells two products

Protandim - The Nrf2 Synergizer, 30 caplets, $50.00  Retail
TrueScience Anti-Aging Cream – contains the ingredients of Protandim, 50 ml Bottle, one month supply, $85.00Retail

Protandim 
Protandim sounds like an exotic high tech name but it contains very commonly used herbal ingredients which can be available at cheaper price. The product is just a mixture of these herbs packed into tablets.

Ingredients
Milk Thistle Extract, 80% silymarin (commonly used for Liver health)
Bacopa Extract, 45% bacosides,
Ashwagandha root powder (a tonic in Indian Ayurvedic medicine)
Green Tea Extract, 98% polyphenols (Asians have been drinking it for thousands of years)
Tumeric Extract, 95% curcumin (used as spice in food, curry in India)

Other ingredients:
Calcium Carbonate, Croscarmellos Sodium, Dicalcium Phosphate, Magnesium Stearate, Microcrystalline Cellulose, Modified Cellulose, Silica, Stearic Acid. 

Caffeine: Protandim contains less than 4 mg. of caffeine. (For comparison, a Starbuck's coffee may contain up to 150 mg. and "caffeine free" coffee may contain between 4-7 mg.)

Donny Osmond, the spokesperson
In September 2011, the company announced that the singer Donny Osmond has joined LifeVantage as a spokesperson. According to Donny:

"I feel compelled to share it. Whenever I have the opportunity to discuss health and wellness, I mention Protandim because it has made a difference in my life. my life, I've been on the lookout for products that help me maintain my youth and vigor. I've done my research and it led me to Protandim. I love Protandim, I take it every day"

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References
http://www.lifevantage.com/

Corporate Offices:
LifeVantage Corporation
9815 S. Monroe Street, Suite 100
Sandy, UT 84070
1-866-460-7241
1-801-432-9300
Fax: (801) 206-3800