Philz Coffee gets good buzz in the social media

Philz coffee

Acoording to a study by NetBase, Philz Coffee seems to be well liked in the social media although it may not be known to many people due to its limited few locations in San Francsico area.

NetBase Solutions Inc., based in Mountain View, California, is a Social Media Insight & Analysis company.

NetBase provide services that help understand what consumers are saying on the social web, their opinions, passions, and behaviors and how one can use such information to improve their business from social media. 

NetBase software reads and interprets 50,000 sentences a minute from billions of social media sources.

In its analysis called “netnography”, NetBase analyzes thousands of posts from consumers about the brand being studied and summarizes these finding into useful insights about how the brand they studied is positioned and perceived.

Philz Cofee was founded in 2003 by Phil Jaber and it has seven retail locations in the San Francisco Bay Area. Philz was voted “Best Coffee in San Francisco” by SFWeekly and its store seems to be very busy. The company also sells coffee online. Philz Coffee specializes in customized blends of different beans from around the world. Every blend has its own unique flavor and company’s moto is “One Cup at a Time.”

NetBase study shows that Philz coffee is well LIKED for:

Great tasting

Outstanding customer service

Variety of “Coffee blends” such as iced coffee, Tesora blends, Turkish Coffee and many others.

There were a few negative comments:

The outlay of stores is a bit inefficient.

Some find it expensive and are overwhelmed by all the options.

The most common negative comment was that there are only a few Philz locations.

Philz Coffee only has 7 retail locations compared to 17,000 for Starbucks.

Philz Coffee Locations

San Francisco

Mission District The original Philz! 3101 24th St. at Folsom St. San Francisco, CA
Mission Bay / AT&T Park / SoMa 201 Berry St. San Francisco, CA
Castro 4023 18th St. San Francisco, CA
Civic Center 748 Van Ness Ave San Francisco, CA
COMING SOON! Noe Valley 4296 24th St. San Francisco, CA

South Bay

Palo Alto - Midtown / Stanford 3191 Middlefield Rd at Loma Verde Ave Palo Alto CA
Palo Alto / Stanford 101 Forest Ave  Palo Alto CA
Downtown San Jose / San Jose State 118 Paseo de San Antonio San Jose, CA

East Bay

Berkeley (North Berkeley) 1600 Shattuck Ave. at Cedar Berkeley, CA

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References:

http://www.philzcoffee.com/

Philz Coffee Netnography

NetBase social media analysis company