 |
| Running shoe |
Several brands were analyzed for their
popularity in the social media:
Reebok was the second
highest talked about brand with 26% of the conversations, but had the lowest
Net Sentiment score.
VibramFiveFingers,
was the least (6%), talked about brand, but it had the highest Passion Intensity
score of 71. Online consumers were impressed with its VibramFiveFingers “revolutionary
footwear.”
Saucony (and Skechers) had the highest Net Sentiment
score of 89, and also the second highest Passion Intensity. Consumers were passionate
about Saucony due to its incredible and thoughtful quality.
Saucony running
shoes were admired for their “socks optional” nature, wonderful cushioning on
the soles, super light weight and flexibility.
About NETBASE
NetBase Solutions Inc., based in Mountain
View, California, is a Social
Media Insight & Analysis company.
NetBase
provide services that help understand what consumers are saying on the
social web, their opinions, passions, and behaviors and how one can use such
information to improve their business from social media.
NetBase software reads and interprets 50,000 sentences a
minute from billions of social media sources.
In its analysis NetBase analyzes
thousands of posts from consumers about the brand being studied and summarizes
these finding into useful insights about how the brand we studied is positioned
and perceived. NetBase uses three key metrics to generate a social media
scorecard for a given brand:
- Share of Buzz – How much people are talking about your brand
- Net Sentiment – How positively they perceive your brand
- Passion Intensity – How emotionally charged their feelings are
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