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| Brazilian Blowout |
Brazilian Blowout is a popular hair straightening treatment
sold to stylists.
The product ran into controversy because it seems to emit
formaldehyde and there were complaints that it caused problems such as, eye
irritation, breathing discomfort and nosebleeds.
In January 2012, Brazilian blowout settled with California
Attorney General over its labeling practices. Formaldehyde is a carcinogen and
under California’s Prop 65,
consumers most be warned of the presence of carcinogens. The settlement cost for
Brazilian blowout in that case was $600,000.
Now, in another case, the company has agreed to settle a
class action lawsuit for $4.5 million. The company can still market the product
without reformulation but cannot claim it is “formaldehyde free” In addition, the
company will provide instructions on safer use of the product.
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References
NY times: Maker of a Hair-Straightening Product Settles
Lawsuit
