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| Red Bull |
Red Bull Energy Drink is claimed to be “for people who want to have a clear and focused mind, perform physically, are dynamic and performance-oriented whilst also balancing this with a fun and active lifestyle.”
The original drink was sold in Asian countries as a
"tonic drink" under the name Krating Daeng ("Red Bull").
The drink which kept
people stay awake was popular among laborers, truck
drivers and international travelers suffering from jet lag.
The drink was created by Chaleo Yoovidhya of Thailand
and his company, TC Pharmaceuticals. This drink came to the attention of an Austrian salesman
Dietrich Mateschitz while he was traveling in Asia.
In 1984, Chaleo Yoovidhya and Dietrich Mateschitz founded
the company “Red Bull” and started selling the drink internationally. Chaleo
and Dietrich each held 49% ownership of the company and 2% was owned by
Chaleo’s son, Chalerm.
Red Bull which contains sugar and caffeine has been popular
among people who are looking for a jolt of energy to stay awake and active,
such as laborers, computer workers and performance athletes. The product is
controversial because it can be detrimental in excessive amounts and/or in
combination with alcohol and drugs. Red Bull is sold in 70 countries and
generates billions of dollars in revenue. The company does not do much advertising
through media but rather gets exposure by sponsoring sporting events.
